Global Collaboration UK Ltd

Driving Business Connections, Fuelling Growth

Ideal Client Profile (ICP)
& Buyer-Persona Build

Stop chasing “anyone”. 

Start targeting who actually buys.

Most pipelines underperform because the wrong leads enter at the top. An ICP is not a marketing exercise — it’s a sales filter. We help you define the companies that buy faster, spend more, stay longer, and create fewer problems. Then we build buyer-personas that reflect how decisions are really made inside those organisations. We look at firmographics, triggers, pain points, buying roles, and the language your buyers actually respond to. The result is a targeting framework your whole team can use — from list building to calling scripts to proposals.

Once the ICP is clear, everything becomes simpler: outreach is more relevant, sales conversations are sharper, and your team wastes less time on “nice chats” that never convert. 

What we cover:

✔ ICP criteria: size, sector, margins, geography, buying triggers, fit indicators
✔ Buyer roles: decision maker, champion, influencer, procurement, finance
✔ Pain points + desired outcomes: what they want to fix and why now
✔ Objections you’ll face and how to handle them
✔ A simple scoring model (so your team qualifies consistently)

If you could choose 50 perfect customers this quarter, who would they be? 

Let’s build the ICP and targeting rules so your team stops guessing.

Target better. Sell faster. We’ll define exactly who to go after

Phone: +44-1522-301-002
Direct: +44-7450-301-002
Email: hello@gcuk.group

Related Services

Sales Team Design (Support)

Trusted by

Tedom Power UK
Aspire MCL
Clarke
AFCA
ENGC

We are also part of

Institute of Directors
Federation of Small Businesses
European Small Business Alliance
UK Fresh Produce Network
Lincolnshire Chamber of Commerce
UK-Cyprus Enterprise Council
 Information Commissioner's Office